Since 1982, Ministar has established itself as the benchmark child modelling agency in Belgium. Based in Brussels, we work with more than 250 prestigious brands to produce a baby casting, an advertisement with child models, a television or fiction shoot, a fashion show, or a ‘child model shoot’ in Belgium. With over 40 years’ expertise, we carefully select a diverse range of talent to meet our clients’ most demanding expectations.

Whether you need children for a film, an advertising casting for children, or a partnership with creative counterparts in advertising, Ministar offers you talent who are carefully selected and closely looked after.


Ministar is one of Belgium’s top child modelling agencies, specialising in diversity child model photography, high-end advertising casting and photo casting for children.

Jean-François
MANAGING DIRECTOR

Our Story

1982

Ministar was founded by Marie-France, becoming the first modelling agency for children and preteens in Belgium. This family project, which began in a home living room, has since evolved into an international organisation renowned for its ability to unearth the talent of tomorrow.

1986

Ministar takes a major step forward and becomes a private family company, consolidating its activities and expertise.

 

1988

Jean-François, Marie-France’s son, completes his university studies with a master’s degree in advertising and marketing, ready to add new skills to the under-13s fashion and advertising modelling agency.

 

2000

LoonaStar, a modelling agency for teenage and adult actors and models, is set up. This new project broadens the horizons of the Ministar family, opening up to a variety of talent and focusing on inclusion in even more ambitious projects.

2010

After 22 years’ experience in advertising and marketing agencies, Jean-François takes over as head of the family business. This period also marks the development of a department dedicated to actors and artists at LoonaStar, with increasingly diverse projects.

2012

Ministar celebrates its 30th anniversary surrounded by the children and parents who have made the agency such a success.

2022

Ministar celebrates its 40th anniversary! We are proud of the thousands of Ministars who have followed us over the past four decades. In addition to this, we are taking steps to further increase our international presence.

Our values

Service

At Ministar, every customer benefits from a personalised and attentive service. Our dedicated team uses its expertise to understand and meet your specific needs, whether for child casting, shoots, marketing campaigns or international shoots. Our cutting-edge digital tools guarantee fast, efficient solutions.

Thanks to high-performance IT tools and a responsive team, we can provide fast, accurate solutions tailored to each request. Our objective? To offer seamless support and unrivalled experience.

We also have FAQs on child modelling in Belgium, with answers to questions such as how to register with a child modelling agency. We’ll also be putting together some tips on how to become a model in Belgium, etc.

Trust

Since it was founded more than 40 years ago, Ministar has always maintained a unique family atmosphere. This closeness is reflected in the warm welcome we give to parents and children, who are real contributors to our success.

Passed down from generation to generation, this human value is an integral part of our DNA. Our booking team shares and cultivates this family spirit every day, strengthening our commitment to work hand in hand with each and every one of our customers and partners.

Closeness

Ministar stands out for its unique expertise in the management of artistic and advertising projects. We guarantee transparent, structured communication, which is essential for successful castings, high-quality photo shoots and perfectly organised filming. We also help families to understand the legal, tax and contractual aspects of their children’s contributions.

In order to ensure the children are protected, guarantee them fair remuneration and protect their rights, we have drawn up a legal agreement between the agency and the parents. We work closely with the most competent lawyers in image law and artistic services to guarantee a secure and transparent environment for each family.

Our expertise

Each child is unique, and we take the time to meet them before contacting our clients. At Ministar, we attach great importance to human relations, because we are convinced that no machine can replace the attention and empathy that are essential to our profession.

Thanks to our expertise and human approach, we support children as they learn about modelling or film, while meeting the requirements of industry professionals with recognised expertise.

Whether in child castings or applying to a children’s modelling agency, or for questions about child modelling, we support each family step by step and each client from project to project.

Ministar, a fashion and advertising model agency for under-13s, is aimed at professionals looking for a human casting agency or a modelling agency for film and TV.

If you have any questions, we’d be delighted to answer them! Talk to us about our process for creating a child model portfolio in Belgium, or managing a casting model for advertising or fashion campaigns.

For over 40 years, we have been recognised as one of the best modelling agencies in Belgium and, more specifically, one of the best child modelling agencies in Belgium.

Our Know-How

All our vision is based on clear, structured and straightforward communication, for a perfect understanding of the casting and shoot assignments and other services. Help in understanding work status (for whichever country the service is provided in), types of remuneration and tax aspects is also part of our approach with parents.

A legal agreement between the agency and the parents frames our approach to protect the children, ensure their remuneration and defend their rights. To this end, the agency works with the best lawyers in services and image rights.

Do you need a young trilingual actress with a devastating sense of humour or a 12-year-old NASA specialist? You’ll find one in our database. It includes children, babies, girls and boys, of all styles and backgrounds. And we know all these children really well because they come to visit us before they have any kind of meeting with a client. At Ministar, machines have not taken over from the human relationship.

 

Our strength lies in communicating clearly and in a structured way, so that castings, shoots and other services are fully understood. We also help to explain the status of work (depending on the country where the service is provided), the type of remuneration and the tax aspects.

We also sometimes manage provision contracts for artists who perform live for a production house which, in turn, requires a passage through an agency. Case in which it is clear that we defend the interest of the artist for a lower agency commission.

Need a tall sporty redhead with glasses who speaks Mandarin without an accent? You will find it in our file. He will give the reply to a Finnish ex-Top Model who has her first aid certificate? We’ll go to Helsinki to pick her up. You just have to ask !